Uganda’s flagship tourism event, the Pearl of Africa Tourism Expo (POATE) 2025, has officially commenced at the Speke Resort and Convention Centre in Munyonyo.
Under the theme “Tourism and Sustainable Transformation,” this year’s expo highlights Uganda’s commitment to eco-conscious development and positions tourism as a key driver of economic growth.
The grand opening ceremony featured a vibrant cultural performance titled “Sounds of the Pearl,” which blended music, dance, and storytelling in celebration of Uganda’s rich heritage. This marked the beginning of a four-day showcase of Uganda’s diverse tourism offerings, drawing over 300 exhibitors from across Africa and around the world.
POATE, held annually, promotes Uganda as a premier destination for tourism investment, partnerships, and cultural exchange. It serves as a platform that brings together tourism operators, travel agents, hospitality stakeholders, and investors to strengthen Uganda’s global tourism brand as “The Pearl of Africa.”
Speaking on behalf of President Yoweri Museveni, Prime Minister Robinah Nabbanja urged both domestic and international visitors to explore Uganda’s unique attractions.
In a message delivered through the Prime Minister, President Museveni emphasized the importance of regional collaboration to unlock Africa’s full tourism potential.
He noted that no single African nation can thrive alone in today’s interconnected tourism market. “Collaboration among African countries is essential to build synergies that respond to global challenges and foster a resilient and inclusive tourism sector,” he said.
The President also commended the efforts of East African Community exhibitors, tour operators, media, and international delegates for their role in developing the tourism industry.
“Your participation affirms that tourism is not only a vehicle for economic development but also a bridge for cultural exchange and international solidarity,” he added.
CUE IN NABBANJA……ON PRESIDENT’S MESSAGE……ENG//
Colonel (Retired) Tom Butime, Minister of Tourism, Wildlife and Antiquities, highlighted the significance of storytelling and cultural pride in shaping Uganda’s tourism narrative.
CUE IN COL.BUTIME…….ON THE MATTER……ENG//
Stephen Masaba, Director of Tourism at the Uganda Wildlife Authority, noted that the expo presents investment opportunities in Uganda’s protected areas and national parks.
POATE 2025 runs through Saturday, May 24, promising a dynamic platform for networking, investment, and showcasing the very best of Uganda’s tourism potential.
